01/ The Challenge

Leadership is a narrow path to walk.

You’re responsible for both the long view and the day-to-day.

You need to hold vision, steer strategy, respond to change—and somehow keep the team aligned as you go.

Most weeks, you're deep in delivery, hiring, sales, and decisions. You have moments of clarity—usually on a walk or a whiteboard—but they get buried under everything else. Strategy drifts. Priorities blur. Momentum slows.

Without a rhythm for reflection and direction, even the best leadership teams default to reacting, not leading.

You don’t need another offsite with sticky notes and no follow-through.  

You need a strategic partner who knows the terrain—and can help you   navigate it.

02/ The PROGRAMME

The Field Guide Year: A 12-month strategic rhythm for leadership teams

You need a strategic partner who reads the landscape with you—and helps you move forward, season by season.

Field Guide’s flagship partnership is for leadership teams who want to lead with clarity—without carrying it all alone.

I work alongside your team for a full year, guiding a rhythm of reflection, direction, and decision-making that keeps strategy alive and leadership aligned.

You’ll get:

• Dedicated space to rise above the day-to-day
• Clear direction that responds to what’s emerging
• High-trust partnership to sharpen thinking and stay on track
• On-demand support for key decisions in real-time

This is not a consultancy that drops in with a deck.  

It’s not a coach who asks questions and leaves you to figure it out.

It’s a strategic partner who walks with you—helping you move forward, season by season.

03/ THE CORE ELEMENTS

The rhythm that keeps your strategy alive

The programme follows a deliberate cadence across the year—designed to give your team space to reflect, align, and move forward with clarity.

1. The Summit

Annual Strategy Offsite

A two-day offsite to zoom out, reconnect to purpose, and make long-view decisions that guide the seasons ahead – ensuring momentum is aligned with a clear, actionable direction

• See the big picture
  
• Sense what’s shifting
  
• Set bold, clear direction

Includes your first Season Planning session—turning vision into clear, committed action.

2. The Seasons

Quarterly Strategy Days

Each season, we gather for a focused, facilitated day of strategic reflection and prioritisation - to ensure your strategy drives action.

• Reflect on what’s emerging
  
• Re-anchor to what matters
  
• Align on priorities and next steps
• Build momentum for the months ahead

3. The Waypoints

Monthly Leadership Touchpoints & Coaching

Monthly remote sessions to keep your leadership aligned, your strategy alive, and your momentum moving.

These touchpoints help you make better decisions, earlier—by keeping strategy alive while ensuring the leadership team stays unified through change and challenges.

• Stay aligned through change
  
• Surface emerging challenges
  
• Make better decisions, earlier
• Strengthen leadership rhythm

04/ ADDITIONAL SERVICES

• Expeditions

  Focused strategic journeys for specific challenges or opportunities.

  Tailored, high-impact projects, designed to explore, unlock, or resolve a key area of your business. We'll shape strategy, structure, and execution models to create momentum and meaningful progress.

  Learn more ->

• The Walk

  One-to-one coaching for leaders navigating change.

  A six-session journey of conversation, reflection, and clarity—walking together through uncertainty, mapping the terrain, and making strategic decisions in the field.

  Learn more ->

05/ THE INVESTMENT

An embedded strategic partner with year-round context and integration.

Through The Field Guide Year, leadership teams navigate complexity, stay aligned, and move forward together.

Less than the cost of a senior hire—delivering clarity, alignment, and momentum across your whole leadership team.

1. Annual Summit x 1
2. Season Quarterly Planning x4
3. Monthly Leadership Waypoints x 12
4. Decision Support/On-Demand Guidance
   ‍Access to real-time strategic thinking when it matters most—without over-relying on more meetings.
5. Field Guide Toolkit – Frameworks & Resources (COMING SOON) Access to exclusive tools, frameworks, and resources designed to support emergent strategy and make decision-making easier for your team.

"I originally engaged Sam based on a recommendation for what was supposed to be a 4-week contract.

Nearly 4 years later, he has become one of my most trusted advisors.

Sam's unique value comes from his strategic thinking combined with his willingness to roll up his sleeves and deliver tangible results.

He has helped shape our future strategy and that of our clients, consistently delivering to the highest quality.

What sets Sam apart is not just the consultancy and direction he provides, but his ability to transform ideas into reality.

You can rely on him as I do"

Paul Evans

CEO / Box UK