01/ The Trailhead

Are you here?

As a leader, there are moments when something needs to shift, but the next move isn’t obvious.

Maybe a decision keeps circling.

Maybe the team isn’t aligned.

Maybe you’re growing, but the structure hasn’t caught up.

Or maybe it’s just time to focus, before momentum slips away.

Expeditions exist for these moments:
when clarity is needed, and action can’t wait.

02/ Expeditions

The way is in the walking.

Expeditions are Field Guide's high-impact strategic projects—designed for teams navigating complex challenges, pivotal decisions, or meaningful change.

These are not abstract strategy decks or passive reports.

Each Expedition is a guided journey through ambiguity toward clarity, blending facilitation, strategic design, and collaborative decision-making to create outcomes that stick.

I work alongside you to:

• Align and engage stakeholders.
• Introduce the right frameworks and tools.
• Make focused, high-leverage decisions.
• Build momentum and move toward execution.

Whether you're shaping a new offer, designing an operating model, refining your strategy, or facing a moment of organisational change, Expeditions help you walk through it, not around it.

03/ WAYPOINTS

The Expedition path – how we get there.

Every Expedition is different—but whether it’s a single workshop or a six-month programme, we always pass through these waypoints:

1. Set the Intention

   We begin with a focused conversation with the decision-maker to clarify the context, name the challenge, and define what good looks like. This is where we align on purpose, constraints, and what this Expedition is really for.

2. Gather the Right People

   We bring together the individuals who need to be part of the journey—those with the insight to understand the challenge, the influence to move things forward, and the interest to see it through.

3. Walk the Journey

   Through workshops, strategic design, and focused collaboration, we move forward together—allowing the path to emerge as we walk.

4. Reach the Peak

   We get to the point of clarity: a decision made, a model designed, a strategy shaped. The outcome is tangible, usable, and grounded in shared understanding.

5. Regroup and Reflect

   We pause to reflect on what’s changed, what we’ve learned, and what’s next. You leave with more than a deliverable—you leave with momentum and renewed focus.

04/ Recent Expeditions

• Decision-Making Framework for Monetisation
  Facilitated a cross-regional strategy project for a FTSE 100 - to help a global team define how to select the right monetisation models for new services—designing a decision-making framework grounded in real-world complexity.
• Target Operating Model Development
  Worked with a leadership team to define a new organisational structure and way of working—clarifying roles, responsibilities, and how projects and people are managed.
• Growth Engine Design
  Designed and implemented a self-sustaining growth engine based on building trust in a service business—helping a team define client journeys, entry points, and service positioning.

"Sam excels at understanding the core problem, collaborating effectively to develop solutions, and continuously refining based on feedback"

"We partnered with Sam to develop and validate our approach to supplier co-innovation. He helped us develop a powerful toolkit we can now apply across multiple scenarios to drive innovation with different stakeholders.

His external perspective brought fresh insights we couldn't see internally, while his structured methodology guided us from abstract concepts to tangible, implementable outcomes.

This project is just one example of our valuable ongoing partnership, where Sam continues to support us with the facilitation and design of new models, solutions, and services."

Mike Bray

VP Innovation / RS Group

05/ RELATED SERVICES

• Basecamp

  Workshop

  A focused half-day workshop for leadership teams to get aligned, clear, and ready to make their next move.

  Learn more ->

• The Walk

  Coaching

  A structured, seasonal coaching rhythm for leaders looking for clarity, momentum, and strategic decision-making.

  Learn more ->