01/ Trailhead

Are you here?

Many organisations struggle to translate vision into action.

Strategies look great on paper but stall in execution—lost in complexity, misalignment, or inertia.

• Getting lost and walking in circles – Unclear direction and misalignment stall progress.
• Unsure which path to take (or make) – Decision-making paralysis slows strategy execution.
• Going nowhere – Without the right structure and momentum, initiatives fail to gain traction.

The result? Wasted effort, misaligned teams, and lost opportunities.

02/ The Approach

Bridging the gap between strategy and execution.

I help organisations move from strategy to execution—providing a fresh perspective, structure, and momentum to navigate uncertainty and turn ideas into impact.

The goal of Field Guide is to support leaders in making real-time decisions—navigating uncertainty, taking action, and refining strategy along the way.

• See Clearly → Cut through complexity, broaden your perspective, and clarify challenges and opportunities.
• Navigate the terrain → Shape an authentic adaptive strategy aligned with your organisation’s strengths and context.
• Move as a team → Build traction through aligned decisions, action, and iteration.

03/ Who we help

Field Guide supports leaders and decision-makers.

• CEOs & Senior Leadership Teams - Clarifying vision, aligning teams, and enabling decisive action to transform the organisation and execute strategy.
• Innovation Leaders - Exploring new paths to the company’s vision—translating strategy, navigating uncertainty, and shaping new propositions and business models.
• Project & Function Leaders - Translating strategy into action—aligning teams, making decisions, and delivering meaningful progress within their scope.

"Sam has become one of my most trusted advisors. His unique value comes from combining strategic thinking with a willingness to roll up his sleeves and deliver results.

What sets Sam apart is not just his consultancy and direction, but his ability to transform ideas into reality. You can rely on him as I do.”

Paul Evans

CEO / Box UK

"Sam excels at understanding the core problem, collaborating effectively to develop solutions, and continuously refining based on feedback.

His external perspective brings fresh insights we couldn't see internally, while his structured methodology guides us from abstract concepts to tangible, implementable outcomes.

Sam continues to support us with the facilitation and design of new models, solutions, and services as a valuable ongoing partner.”

Mike Bray

VP Innovation / RS Group

04/ How we work

We'll walk the trail together.

I work as an extension of your leadership team—providing structure, challenge, and accountability to move strategy forward.

Field Guide engagements are built on a collaborative, high-trust partnership—whether through focused projects or long-term strategic support.

Through coaching, facilitation, and strategic design, I help you keep momentum, challenge assumptions, and turn vision into action.

• Basecamp

  A focused half-day workshop to get your leadership team aligned, clear, and ready to move.

  This is your strategic start and reset point – designed to help leadership teams assess their current position, align on priorities, and identify the enablers and blockers for growth and impact.

  Learn more ->

• Expeditions

  Focused strategic projects for specific challenges or opportunities.

  Tailored, high-impact projects, designed to explore, unlock, or resolve a key area of your business. We'll shape strategy, structure, and execution models to create momentum and meaningful progress.

  Learn more ->

• The Walk

  One-to-one coaching for leaders navigating change.

  A six-session journey of conversation, reflection, and clarity—walking together through uncertainty, mapping the terrain, and making strategic decisions in the field.

  Learn more ->

05/ Get Started

The journey begins...

1. Send a Message – Share a little about your business and challenges. If we’re a good fit, we’ll arrange a conversation.
2. Get to Basecamp – The best place to start. We'll arrange a focused leadership session to clarify direction, align priorities, and define your next steps.
3. Hit the Trail – Whether it’s deep strategic work or execution support, we’ll design a tailored engagement that fits your needs.